Showing posts from December, 2021

Differentiative Marketing Trend in 2022

     Companies globally will look to invest in differentiative marketing trends in 2022 in order be adaptive, stay ahead and standout during digital transformation. For marketing profession, it is inevitable to embrace change in fast moving marketing universe and equally important to stay relevant with your target audiences.        1. Marketing with an Influence       The new trend has evolved with more and more marketers using influencer marketing tactics to perceive their brands on the top of the list. Influencer marketing is gaining popularity in the digital world and will soon be part of commonly used marketing strategy by corporates and start-ups. Marketers can expand their audience and brand awareness by collaborating with an influencer and tapping on to influencer’s social media fans and followers. There are also industry specific influencers available helping brands to spread awareness. Apart from the just the number of followers, the important thing to note is the level of eng