Differentiative Marketing Trend in 2022

    Companies globally will look to invest in differentiative marketing trends in 2022 in order be adaptive, stay ahead and standout during digital transformation. For marketing profession, it is inevitable to embrace change in fast moving marketing universe and equally important to stay relevant with your target audiences. 

      1. Marketing with an Influence 

    The new trend has evolved with more and more marketers using influencer marketing tactics to perceive their brands on the top of the list. Influencer marketing is gaining popularity in the digital world and will soon be part of commonly used marketing strategy by corporates and start-ups. Marketers can expand their audience and brand awareness by collaborating with an influencer and tapping on to influencer’s social media fans and followers. There are also industry specific influencers available helping brands to spread awareness. Apart from the just the number of followers, the important thing to note is the level of engagement on social media which determine the success story of an influencer and brand.

    2. Video Marketing – Short Content

    You must have heard the phrase “KISS – Keep It Short and Simple”, this is very much applied in new trends under marketing strategy. Marketers may consider investing in content creation in form of short videos as part of their marketing strategy to reach their target audience effectively. Yes, long videos can be informative to audiences across B2C and B2B marketing, however various studies show that the attention span of audience for video content is very short, and thus brands need to consider keeping the video content short to garner more attention. Perfectly applied phrase would be – “Less is considered more” in a modern day.

    3. Mobile Optimization – Marketing on the go

According to Statista, the number of smartphone subscriptions worldwide today surpasses six billion and is forecast to further grow by several hundred million in the next few years. China, India, and the United States are the countries with the highest number of smartphone users. With this statistic, there is no escaping for marketers to make mobile optimization as part of their marketing strategies. More and more audience is using smartphone and marketing on the go is way to go forward. Marketers will need to concentrate on mobile optimisation with all their designs and content creation. With the said mobile landscape, optimisation will be inevitable in terms of mobile marketing, mobile application ecosystem, search engines, websites and landing pages. 

    In order to be equipped with an understanding of the relationship between companies and their customers as well as trends within the many facets of the Marketing Discipline, as such, if you have a mean creative streak and who has a flair for and relish effective teamwork, the world of marketing beckons. A typical day at the office would involve the exploration of ideas, devising original and memorable campaigns, meeting with demanding MNC clients, and bridging a rapport between a brand and target segment and audience. All these aspects of Marketing and Business Management are covered under;

 - Bachelor of Arts (Honours) Marketing (Top-Up)

 - Bachelor of Arts Business Management and Marketing (Top-Up) 

awarded by The University of Chichester, UK, offered at ERC Institute Singapore. These programmes enjoys accreditation with the Chartered Institute of Marketing (CIM).

ERCI Student Testimonial Studying Business Management and Marketing Undergraduate Programme: 


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